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  • Writer's pictureEm Rademaker

ADDIE Model: Development Phase a.k.a. 'the Fun Stuff'


Now that we have established our course goals and delivery methods via Analysis and Design, the Development phase is where the ID gets to unleash more creativity. Through consulting with the SME's, the ID has a basic understanding of the course material and needs to find effective means of teaching other learners of varying backgrounds that material.


In the development phase, the ID is creating instructional materials that meet the learning objectives established in the design phase. Those instructional materials should also be able to align with the assessments set in the design phase. There may be a variety of different types of materials created depending on the goals set by the SME and ID.


The development phase will include creating logical flow of content, using flow charts and storyboarding techniques. The ID also will utilize a variety of authoring tools to transform the words of the content into unique and interesting e-learning materials. This might be video, graphics, worksheets, presentations and other media. If platforms are needed to host the material, for example, a learning management system like Blackboard, that site is built out in this stage. Also, in this phase, the ID is designing various exercises and activities that the learners will utilize in order to reinforce the material presented. Finally, the ID needs to ensure that all technology that learners will use during course instruction is integrated for learning. This might include making screen recording possible or optimizing the course for mobile use.


Storyboarding is a very important process in e-learning development. It establishes a sequence of instruction and informs how information relates and fits together. Starting with a comprehensive storyboard can help create a clear path for managing your project. Storyboarding at the beginning of your development phase can ensure that the SME and the ID are on the same page before laboring to create content.


Below are some examples of storyboarding from iSpringSolutions:





Some examples of authoring tools that an ID might learn how to use are:

Articulate 360

Captivate

Elucidat

Adobe Illustrator

Canva

Gomo

Brightspace

Canvas


To help remember all the parts of the Develop phase, try James Newman's mnemonic from Human Performance Tools - MADAGASCAR:


Media

Activities

Delivery methods

Alignment of the tech with the training

Graphics

Assignments

Storyboards

Content

Assessments

Review & revising


Neat, huh?


As technology is used profusely in the development phase, the ID must account for review and testing of the content created. This helps resolve potential problems that could arise during the implementation phase. The ID will need to refer back to the goals set in the analysis and design phase often to ensure that the content is meeting expectations.


For a longer explanation, check out this video from Studyvids:



References:



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